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SPORT. PRICELESS.

At UTokyo Sport Value (Meiji Yasuda) Endowed Research Team, we reconsider various topics related to sport, such as facilities, club managing, or public commitment of citizens, from an academic perspective. 

By unraveling the broad impact sport has on society, and through providing implications for policies and projects、

we aim to contribute to economic growth, regional development, health promotion, and social happiness.

News

27 September 2024

"Sport Value Research Forum 2024" was held.

27 September 2024

"Sport Value Research Forum 2024" was held.

27 September 2024

"Sport Value Research Forum 2024" was held.

27 September 2024

"Sport Value Research Forum 2024" was held.

27 September 2024

"Sport Value Research Forum 2024" was held.

4 July 2025

Call for Proposals for Collaborative Research Projects

14 June 2025

"Sport Value Research Forum 2025" was held.

2 May 2025

Announcement of the Sport Value Research Forum 2025: 'Discussing Sports Team Management

28 April 2025

A forum will be held.

25 April 2025

We are pleased to announce the publication of our new book.

13 September 2024

Professor Kimura's article on club firm value was published in The Nihon Keizai Shimbun.
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