On May 23, 2025 (Friday), the "Sports Value Research Forum 2025" was held at the Fukutake Hall, Interfaculty Initiative in Information Studies, Hongo Campus, University of Tokyo.

 

In the first part, Professor Kimura, a specially appointed professor in this research department, spoke about sports club management, referring to his book "Sports Team Management and Revenue Generation Manual: Concrete Strategies to Increase Sales from Zero to 1 Billion Yen."
The results, including the contents of "[Title of the presentation]", were announced.

 

In the second part, a dialogue was held between Mr. Masafumi Yano, President and CEO of FC Imabari, and Professor Kimura, who were invited to the event, about the club's founding and overall management.